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Poplular Energy Drinks and Alcohol

A recent book by Erin C.Duchan, discusses mxing energy drinks with alcoho.  Here's a preview:

Abstract

Since their introduction to the European beverage industry 25 years ago and to the United States more than 10 years ago, energy drinks have been gaining popularity, especially among adolescent and young adult consumers. Currently, there are over 300 different energy drinks on the market [1], with new beverages being added regularly. Energy drinks are widely touted for their ability to increase energy levels and enhance cognitive and athletic performance. By promoting this aspect, the consumer marketing of energy drinks frequently targets the 18–35-year-old demographic. With popular lore conveying the expectation that caffeine will counteract the sedating effects of alcohol, energy drinks have become increasingly popular to mix with alcohol, especially in young adults. This is demonstrated by a survey revealing that, of college students who had consumed alcohol in the last 30 days, almost one-quarter reported doing so in combination with an energy drink [2]. Despite the frequency of use, there are several concerns regarding the consumption of energy drinks mixed with alcohol including increased absorption of alcohol, drinking higher volumes of alcohol per drinking session and drinking alcohol more frequently, decreased awareness of alcohol-related impairment, and increased rates of alcohol-related consequences.

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